Constructing anything nowadays is quite an expensive undertaking, because of this the design process has to be as accurate as possible to the final result since mistake in style, form or construction can be very expensive or irreversible on the finished building. Digital rendering or “Architectural Visualization” can be very helpful in cost saving at the design side as well as in the presentation and selling process of the project. Compared to the traditional way of presenting such a project where a miniature had to be made by hand, the digital visualization also called as photo rendering is depicting all the aspects of a project on a more sophisticated manner where all the details can be viewed by changing circumstances, thus eventual mistakes in design can be seen immediately and also the changes by the clients request can be done fast, easy and cost effectively. Moreover, Digital rendering and animations are much closer to reality than hand sketched or painted images.
As part of the architectural visualization, the “Interior visualization” can be very strong marketing tool to the Real estate business, Luxury-store designers, and Exhibition stand building companies or at any segment of this market where living/working area has to be presented or a product needs to be shown in its ideal environment. This powerful tool allows you to change the interior plan, whether the color of walls, wallpaper, help to move the furniture, etc., it gives the opportunity to evaluate the project in advance. Altogether, “Interior visualization” inspires new graphics solutions and each time gives the customer the most realistic picture of their future active environment. By looking at “Digitally rendered picture” which
is more close to reality than a mere photo, viewers already feel that they are a part of it, which is a win-win situation for both the client and the contractor since the customers gets exactly which they want , what on the other hand makes the selling process much easier.